One of the main praises of the entrepreneurs is the ‘thinking outside the box’ quality. Yesterday, going through the net, I stumbled upon this business blog, MarkeThinking.net and the opinion of Michael Conrad, President, Berlin School of Creative Leadership www.berlin-school.com:
“Out of the box thinking is being overestimated and marketers should look first inside their boxes to see what inherited brand properties can be exploited before jumping… Read More...